Universität Zürich

IKMZ - Department of Communication and Media Research

Media Change & Innovation Division

Andreasstrasse 15
CH-8050 Zurich
Phone +41 (0)44 635 20 92
Fax +41 (0)44 634 49 34

Tanja Rüedy



Tel.: +41 (0)44 635 20 34
Office: AND 3.42




Tanja Rüedy, MA, has been a Research and Teaching Associate in the Media Change & Innovation Division, Department of Communication and Media Research (IKMZ), University of Zurich since February 2019.

Her doctoral thesis focuses on algorithm ethics associated with advertisements. More specifically, her work assesses ethical challenges and opportunities of online content providers (e.g., online magazines, newspapers), which collect user data in order to enable such algorithmic ad allocation. Both the theoretical and empirical parts of her assessment identify ethical values such as transparency, accountability and fairness as core elements of media responsibility. Media responsibility is considered as a strategic communication tool as well as a self-regulatory element.

Tanja Rüedy is an associated member of the Gender Studies doctoral program at the University of Zurich.
Prior to joining the IKMZ she worked for an online marketing start up as account manager.