Universität Zürich

IKMZ - Department of Communication and Media Research

Media Change & Innovation Division

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CH-8050 Zurich
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"Artificial Intelligence" in Switzerland 2024: Knowledge, Use and Attitudes on Generative AI

This report examines how the current technical manifestation of “artificial intelligence” as generative AI based on large language models has been integrated into the everyday lives of the Swiss population and what they think about it.

 

To understand how these technologies have been adopted, the report answers the following questions: How do people in Switzerland use artificial intelligence tools such as ChatGPT or Google Gemini in their everyday lives? Who uses them? For what purposes are they used, and how comfortable do users feel using them? How helpful are they? What do Swiss internet users think about these AI tools and their regulation?

 

As part of the World Internet Project – Switzerland, we collaborated with the Swiss public broadcasting association (SRG) to collect nationally representative data on the use and implications of these AI tools. As part of their repeated “Wie geht’s, Schweiz?” survey that is concerned with the well-being of the Swiss population in various areas of life (politics, personal finances, work, relationships, etc.), the data was collected in May and June 2024.

 

The results are available in the report and the news release in German and English. The English version of the report will be published soon.

 

News

 

Report: «Künstliche Intelligenz» in der Schweiz 2024: Kenntnisse, Nutzung und Einstellungen zur generativen KI

 

 

Infographics

  • Evolution of the Use of AI Tools in Switzerland 2023-2024 (English/German)
  • Use of Al Tools by Age Groups in Switzerland 2024 (English/German)
  • Use Intention of Al Tools in the Next Six Months Among Non-Users in Switzerland 2024 (English/German)
  • Attitudes Towards Access to AI Tools for Children by Use of Al Tools in Switzerland 2024 (English/German)

 

The knowledge and use of these AI applications was also empirically assessed as part of the World Internet Project – Switzerland 2023 survey (results can be found here).

Project Outputs

Latzer, Michael / Festic, Noemi (2024): «Künstliche Intelligenz» in der Schweiz 2024: Kenntnisse, Nutzung und Einstellungen zur generativen KI. Zürich: Universität Zürich. [pdf]

 

Latzer, Michael / Festic, Noemi / Kappeler, Kiran / Odermatt, Céline (2023): Internetanwendungen und deren Nutzung in der Schweiz 2023. Themenbericht aus dem World Internet Project – Switzerland 2023. Zürich: Universität Zürich. [pdf]