ARTIFICIAL-INTELLIGENCE APPLICATIONS: USE, SKILLS & ATTITUDES

How do people in Switzerland use applications with artificial intelligence (AI) such as ChatGPT or Google Gemini in their everyday lives? Who uses them? How skilled is this use? For what purposes do they use them and how helpful are they? What are Swiss internet users’ attitudes towards these AI applications and what do they think about their regulation?

To answer these questions, we collaborated with the Swiss public broadcasting association (SRG) to collect nationally representative data on the use and implications of these AI applications. As part of their repeated “Wie geht’s, Schweiz?” survey that is concerned with the well-being of the Swiss population in various areas of life (politics, personal finances, work, relationships, etc.), the data was collected in May and June 2024. The analysis in ongoing. The results will be presented in autumn 2024.

The knowledge and use of these AI applications was already empirically assessed as part of the World Internet Project – Switzerland 2023 survey (results can be found here).

Project Outputs

Latzer, Michael / Festic, Noemi / Kappeler, Kiran / Odermatt, Céline (2023): Internetanwendungen und deren Nutzung in der Schweiz 2023. Themenbericht aus dem World Internet Project – Switzerland 2023. Zürich: Universität Zürich. [pdf]