Universität Zürich

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Measurement invariance in comparative Internet use research


Moritz Büchi

In: Studies in Communication Sciences, 16(1), 61–69. doi: 10.1016/j.scoms.2016.03.003

Comparative studies in communication and Internet research call for equivalent measures of key constructs that are comparable across populations. This article details and applies the concept of measurement invariance within a cross-nationally comparative context. Multi-group confirmatory factor analysis is used to test configural, metric, and scalar invariance in an empirical example and structural equation modeling introduces exogenous predictors of Internet use types. Results support metric invariance for a four-factor Internet usage model in three English-speaking countries. The significance of measurement invariance testing for unbiased comparative research is discussed. Keywords: Measurement invariance; Equivalence; Internet use; Comparative research; Communication methods; Digital divide