Universit├Ąt Z├╝rich

IPMZ - Institute of Mass Communication and Media Research

Media Change & Innovation Division

Andreasstrasse 15
CH-8050 Zurich
Phone +41 (0)44 635 20 92
Fax +41 (0)44 634 49 34
Contact

News

  • The Media Change & Innovation Division has completed the research project „Country profiles of media usage: comparing traditional and new media“ (2012). The project is carried out on behalf of the Swiss Federal Department of Foreign Affairs (FDFA).

     

    The project analyses the media structures for political communication in selected countries with strong relevance for Swiss foreign affairs. The analyses center on the question of the efficiency of old and new communication channels for collective actors’ communication purposes. To this end, the analysis compiles basic data regarding the outreach, usage and attributed credibility of selected media channels and outlets.

     

    For more details check the project's webpage.

    Donwload the research report here.